The top 10 most popular items bought were as follows:
- Bottles of alcohol they don’t drink - 88%
- Books they have never read - 83%
- Blankets/throws that aren’t used – 72%
- Candles that are never lit – 64%
- Designer makeup, fragrances or skincare for decoration – 59%
- Vinyl records that they never listen to – 55%
- Religious symbols (i.e. Buddha candle holders) even though they aren’t religious – 47%
- Fancy towels that are hung in the bathroom but aren’t used – 44%
- Posters of films they’ve never seen – 31%
- ‘Display food’, such as Kilner jars of pasta or fruit bowls – 27%
Overall, it was found that homeowners spend up to £928 on these items.