40 years of local service
Expertise:
- Furniture and homewares buying
- Product development and design sourcing
- Trend analysis and range planning
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Price Promise
Rated Excellent
Fully Guaranteed
Over 40 years of value
As Head of Buying at Oak Furnitureland, Elena brings over 15 years of expertise in sourcing and developing furniture and homewares across leading UK retailers. With a background spanning John Lewis, House of Fraser, and Heal’s, she has honed a keen eye for design that balances beauty, practicality, and lasting quality. At Oak Furnitureland, Elena leads the Buying team to deliver thoughtfully designed collections that surprise and delight customers, working closely with designers, manufacturers, and suppliers worldwide. Her passion for great design and commitment to quality shine through in every range she helps bring to life.

Connect with Elena: linkedin.com

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