Proud members of...

Proud members of...

Proud members of...

abigail ahern ober etch wave curtains in dining room

Sustainable choice

We've defined sustainable choice fabrics as those made from a minimum of 50% more sustainable materials that we consider to have a lower environmental impact to conventional alternatives. At the moment, that’s using recycled polyester rather than virgin polyester.

Recycled polyester uses materials that would otherwise end up as waste, reducing reliance on petroleum for fibre production. The production processes also use less water, chemicals and energy than virgin polyester.


Discover sustainable styles
Lisa Cooper, Head of Product
By joining industry initiatives such as Better Cotton and Wrap Textiles 2030, we’re making long-term commitments that support our vision of a more sustainable future.
Lisa Cooper, Head of Product
pink floral roman blind and curtain in kitchen/living area with floral patterned walls and furnishings

Our progress

In 2021, we added recycled polyester fabrics to our range for the first time

Our 'Conscious' Roller blinds range is made from 100% recycled  polyester

Our recycled range has grown through our Calm Living capsule collection and the relaunch of our curtains and Roman blinds ranges

Now over 10% of our curtains and Roman blind fabrics are a sustainable choice

In 2023, we became a member of Better Cotton Initiative and signatory of WRAP Textiles 2030

We are improving our sourcing of materials year on year, with 7% of the textiles (by weight) within our products made from recycled polyester, organic cotton or sourced as Better Cotton in 2023. We are forecasting that by the end of 2025, 42% of textiles sold (by weight) will be a more sustainable material than conventional alternatives

By the end of 2023, we had sourced 7% of our total cotton consumption as Better Cotton, after joining the initiative in September.


Better Cotton Initiative

We're a proud member of Better Cotton, the world’s largest cotton sustainability program to improve cotton farming globally. This means that the Better Cotton we use is sourced via a system called mass balance and is not physically traceable to our end products.

Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those sourced, enabling better access to sustainable farming practices, enhancing their wellbeing and driving the global demand for sustainable cotton.

WRAP 2030

The Waste & Resources Action Programme (WRAP) is a climate action charity working with businesses, individuals and communities to achieve a circular economy. Textiles 2023 is a UK textiles sector collaboration and initiative run by WRAP, bringing together fashion and home textiles businesses and organisations to work towards a greener future.

As a proud member signatory, we will measure our textile impacts and track our progress on an individual basis, towards national targets. These targets include working towards a 50% reduction in carbon emissions and 30% in water by 2030, in line with the Paris Agreement, an international treaty on climate change.

compose oyster roller blind in a bay window.

In 2024...


All new ranges will have at least 50% of fabrics meeting our 'Sustainable choice' definition

We will source 30% of our cotton as Better Cotton, and work on expanding this even further

We will start sourcing FSC certified wood in our Wood Venetian range

Find out more about our sustainability journey

Learn more about our commitment to sustainability and how we're making a positive impact

  • Natural Bamboo Honey blinds on the left side of the room and a wooden rattan chair in the center with art and a mirror on the wall and a wooden cabinet on the right.


    So we're working together to make improvements where it matters on our journey towards a more sustainable future.

    Discover sustainability
  • Caring for the planet

    We're committed to reducing our impact on the planet.

    Caring for the planet
  • Caring for our people

    Learn more about our commitment to sustainability and how we're making a positive impact.

    Caring for people