Ali Parsons Head of Analysis and Insight

I currently manage a team that is responsible for the health of the customer marketing database, using it to provide analysis and insight and campaign selections.

One of the core values within our business is continuous improvement and this is definitely a value we live by in Marketing. We are a forward facing department that is constantly looking to test and learn and the Analysis and Insight team are instrumental in supporting these new initiatives.

My role is very varied - some days we are deep into the detail of the data and others we are presenting the results to colleagues and agencies.  I really enjoy seeing how the insights inform  business planning.

My favourite part of my role is seeing my team develop.

One of the best things about working at Hillarys is how empowered every individual is. We recruit specialists to their roles, help develop them and then give them the autonomy, opportunity and room to really own their work. This delivers great results for them and the business.

I am no exception; I received a great induction, clear objectives, plenty of room to deliver with support and trust. I love that Hillarys trusts and supports me.